To create experiences and feelings through art
Almost everything worldwide must keep up with the fast-developing world, including museums and art. Artists today have to think new and impress uniquely to succeed in 2023. According to Insider Intelligence, young adults such as generation Z and even generation X lose attention after just 1.3 seconds (Caloia, 2022). This is one example of why interest in old history museums dropped by 77% in 2020 (The Economist, 2021). Modern art has never been as popular as it is today, and here are some reasons why:
Immersive art experiences
An extremely increasingly popular art style is immersive art. Easily explained, art experiences modernise old traditional art, such as pieces from Van Gogh, Michelangelo, DaVinci etc. According to WNDR, it is a powerful type of art and can be used as a statement or to evoke emotions from the audience (WNDR, 2022). The style is incredibly effective and trendy in the marketing and advert industry.
How is immersive art combined with marketing?
To highlight an example, Red Bull created an advertisement using DaVinci´s most famous piece, “Mona Lisa,” and made her/him drink a Red Bull and then wink to the audience. It’s a virtual simple and short video, but it catches the audience’s attention with the probably most known masterpiece painting in worldwide history.
Combining it with something opposite such as Red Bull is a perfect marketing strategy to reach out to every generation and evoke feelings such as humour, curiousness, confusion and, of course, some demonstration.
Visual art experience
At the same time, the “Mona Lisa” x Red Bull is a mix of immersive art and virtual art. You have probably heard of the famous Van Gogh “the immersive experience” museums, which find a place in 33 cities worldwide. The artistic and creative way to perform a gallery is increasingly in visitors because it appears to a much wider audience than traditional art museums. The Van Gogh museums catch the audiences attention by letting them experience the paintings with a feeling like they’re inside of them. A sense like you’re in a different world or even inside of the artist’s mind. The technology art form is getting bigger and bigger and can be used anywhere.
sources:
Caloia, D. (2022). Social Media Is Shortening Our Attention Spans. [online] The Journal. Available at: https://www.queensjournal.ca/story/2022-09-01/opinions/social-media-is-shortening-our-attention-spans/ [Accessed 25 Feb. 2023].
Iker, A. (2020). Vincent van Gogh. [online] The Museum of Modern Art. Available at: https://www.moma.org/artists/2206 [Accessed 23 Feb. 2023].
The Economist. (2021). Attendance at the world’s biggest art museums has plummeted. [online] Available at: https://www.economist.com/graphic-detail/2021/04/01/attendance-at-the-worlds-biggest-art-museums-has-plummeted.
WNDR. (2022). Immersive Art Experiences: What They Are and Why They Matter - WNDR Museum. [online] Available at: https://wndrmuseum.com/immersive-art-experiences/ [Accessed 25 Feb. 2023].
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