To create experiences and feelings through art
Almost everything worldwide must keep up with the fast-developing world, including museums and art. Artists today have to think new and impress uniquely to succeed in 2023. According to Insider Intelligence, young adults such as generation Z and even generation X lose attention after just 1.3 seconds (Caloia, 2022). This is one example of why interest in old history museums dropped by 77% in 2020 (The Economist, 2021) . Modern art has never been as popular as it is today, and here are some reasons why: Immersive art experiences An extremely increasingly popular art style is immersive art. Easily explained, art experiences modernise old traditional art, such as pieces from Van Gogh, Michelangelo, DaVinci etc. According to WNDR, it is a powerful type of art and can be used as a statement or to evoke emotions from the audience (WNDR, 2022) . The style is incredibly effective and trendy in the marketing and advert industry...
